The history of Procter & Gamble in Chile starts in 1983 with the acquisition of 95% of Laboratorios GEKA, one of the most important pharmaceutical companies in the country. In 1984, P&G started to enter the local market with the launch of Camay soaps, until then, the company had been present only through imports. A new era of innovation and introduction of new products began in 1985 with the introduction of Odontine Gel and Crest. In 1989, Geka changed its name to Procter & Gamble and in 1993, the fact that the company associated with Compañía Manufacturera de Papeles y Cartones, CMPC, to jointly develop the diapers and feminine pads business in Chile, Argentina, Paraguay, Uruguay and Bolivia marked the beginning of the consolidation of P&G in the country. Today, P&G is one of the most respected consumer-goods companies in Chile. Our products are used in almost every Chilean home.